Space News from SpaceDaily.com
China drinks chain Mixue profits spike 40% in 2024
ADVERTISEMENT


Hong Kong, March 26 (AFP) Mar 26, 2025
Chinese drinks company Mixue Group, which has surpassed McDonald's and Starbucks in store count to become the world's largest food and beverage chain, reported a spike in profits on Wednesday as it laid out further expansion plans.

The results came after Mixue raised $444 million in a bumper Hong Kong listing, with the stock jumping more than 40 percent on its March 3 debut and trading at around double its offer price this week.

The firm -- known for beverages usually priced around $1 -- had 41,584 stores in China and another 4,895 spread across 11 countries as of the end of last year, Mixue said in an exchange filing on Wednesday.

Revenue increased 22 percent to $3.4 billion in 2024, which the company attributed mostly to "increased revenue generated from sales of goods and equipment, and to a lesser extent, from franchise and related services".

Profit for the year jumped 40 percent to $613 million.

Mixue, whose name translates to "honey snow ice city", was founded by two brothers in the Chinese hinterland province of Henan in 1997 as a shaved ice shop.

The Zhengzhou-headquartered firm quickly expanded across China and became a hit with frugal young consumers, disrupting a sector once dominated by premium brands.

Mixue stores -- recognisable by their bright red signs and smiling snowman mascot -- became ubiquitous in lower-income Chinese cities, offering freshly made fruit drinks, tea drinks, ice cream and coffee.

Nearly 60 percent of Mixue stores in China are in cities categorised by the company as "third-tier or below".

Mixue says it relies on a franchise model to grow its brick-and-mortar network, but "franchise and related service fees are not our primary sources of revenue".

Instead, it makes most of its money from supplying food materials, equipment and packaging needed to run its stores.

The company said Wednesday that it will "continue to elevate the breadth and depth of our supply chain" in China, while remaining "focused on cultivating the Southeast Asia market".


ADVERTISEMENT





Space News from SpaceDaily.com
NASA adds Starship to roster of launch vehicles under NLS II contract
Proba-3 mission advances with autonomous orbital alignment
Hera spacecraft trials autonomous navigation during Mars encounter

24/7 Energy News Coverage
A lifetime power source in miniature form
Commercial fusion milestone sets stage for next-gen power
Framatome to upgrade digital systems at Swiss Leibstadt nuclear facility

Military Space News, Nuclear Weapons, Missile Defense
ULA Vulcan earns green light for national security launches
Next generation CRPA antenna delivers secure navigation in contested environments
ICEYE to supply radar satellite imagery for NATO decision support

24/7 News Coverage
How calcium may have guided early molecular directionality
Studying heart cell growth in orbit may unlock new treatments
How survivors spanned the globe after Earth's biggest mass extinction



All rights reserved. Copyright Agence France-Presse. Sections of the information displayed on this page (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence, you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the content of this section without the prior written consent of Agence France-Presse.